Job Sharing Essay Example | Topics and Well Written Essays - 2500 words

Employment Sharing - Essay Example In this merciless rivalry, work sharing is assuming a significant job in practically a wide range of organizations. In work sharing, each accomplice gets the full time benefits. In opposite, there are individuals who state that activity sharing lessens the proficiency of the organization too of its workers. In this paper, we will inspect why occupation sharing is acceptable and what sort of advantages the representatives can get from it Occupation sharing licenses business to enlist talented, experienced specialists who may not be accessible for or anxious to accomplish all day work. Occupation sharing is a decent field for the two guys and females yet more accurately for ladies having children. They can fill in just as search for their family. Employment sharing endures one situation to be filled by two individuals unique however fitting information. Without the information it is beyond the realm of imagination to expect to go further with the work. There ought to be the information on related work and the organization's destinations. Where work sharers have managerial obligations staff may think that its requesting or mistaking to work for two individuals. There is an issue that the chief can encounter is that there are two individuals to search for. Moreover, some activity sharers may feel that they are accomplishing corresponding in excess of a full-time worker and that they are by and large inadequately paid. TheDefinition Arrangement in which the obligations and long stretches of one employment position are acknowledged out by two individuals. The arrangement contains the understanding about working with the other worker and sharing the advantages and pays. The organization must sort out workshops so as to give all out information about the activity for both the sharers and must give the complete apparatuses required to cover the activity. On the off chance that one of worker needs to leave the activity the organization must search for someone else to follow the activity with the person who is working. The work ought to be done on time with adequacy and effectiveness by both the laborers and must accept organization's goals as their own. The ladies can land more advantages in position sharing and can get the necessary advantages. Indeed, even guys can land great outcomes with position sharing they can work at two places one after another for better remittance. There must be better remittance for the laborers and they ought to be given more advantages like vehicle offices, emergency clinic offices and so on. Part No. 2 - Literature Review Presentation Occupation Sharing is a versatile work course of action in which two representatives share the obligation and advantages of one stable situation with another worker. A few representatives work scarcely any hours in

Event Article Summary Essay Example | Topics and Well Written Essays - 500 words

Occasion Article Summary - Essay Example The article co-created by Yu-Pin Wei and Yu-Chun Huang presents the discoveries of the examination that dissects intercontinental meeting food esteem. The examination put forth a concentrated effort directed online poll to look for shifted concerns and presents solid realities. The experts recognize that a state’s greatness in worldwide shows and shows plots flourishing towards internationalization (Yu-Ping Wei and Yu-Chun Huan, 2013). A lively the travel industry part encourages the monetary development. Furthermore, quality food guarantees a satisfied and continuous purchaser base in the eatery business and participants at global meetings. The article features food quality determinants that incorporate taste, appearance, neatness, temperature, serving segment, assortment, and newness. The creators continue to connect the food characteristics with fulfillment at worldwide meetings by inspecting significant written works. The referenced holes and discoveries by different author’s further stamp the significance of the food trait (Yu-Ping Wei and Yu-Chun Huan, 2013). In addition, food assortment is generally basic in global gatherings. In accordance with the referenced attributes, organizers are ceaselessly looking for new styles to improve their administrations and pull in more clients. Other prominent territories of worry for universal meetings involve empowering and invigorating menu, unique dietary other options, and systems administration stages. Along these lines, joining of the considerable number of highlights encourages country’s achievement and upgrades the engaging quality for comparative gathering s. As indicated by the investigation discoveries, the deciding elements for universal food quality incorporate food content quality, menu choice, meeting explicit highlights, and nearby food experience. Consequently, food quality execution decidedly corresponds with by and large food administration fulfillment. The article closes by giving the differential points of view of things to come of worldwide

5 Must-See Movies for Writers

5 Must-See Movies for Writers There are times when its not easy to be a writer. Whether youre struggling with exhaustion, time constraints, audience expectation, or simply being uninspired, anyone who has written for any length of time understands the challenges writers often have to overcome to get a story written. And there is no better way to overcome these challenges than to watch movies about other writers who have faced similar obstacles.Heres a list of 5 must-see movies about writers that will move you, challenge you, and inspire you to be better at your craft. They are biopics about famous writers whose relationships, struggles, and art remain as fascinating on screen as they were in real life.SylviaMental illness is a tough subject for any movie to take on and this biopic of poet and novelist Sylvia Plath is no different. If youre an adoring fan of Sylvia Plath and her work, you might find that this movie falls short of showing the true depths of her character (played by Gwyneth Paltrow), although admitt edly, Paltrow takes on a difficult role to perform. A review on Hollywood.com states:In the eponymous role Gwyneth Paltrow (who startlingly resembles Plath) demonstrates a profound empathy with and understanding of the writer who if youre to believe this movie didnt fully understand herself. Essaying a real-life brilliant proto-feminist poet who happens also to be near catatonically depressed is no easy feat but Paltrow takes a deep breath and dives right in delivering an Oscar-caliber performance that may be her best to date.Hollywood.comThe movie begins with Plaths fateful encounter with British Poet Laureate Edward (Ted) Hughes (played by Daniel Craig) in 1955, after she was granted a Fulbright Scholarship to study in England at Cambridge. By this point, Plath had already attempted suicide once. The couple have a whirlwind, passionate romance and marry, as Sylvia is offered a teaching post back in America. As Ted becomes increasingly famous (both among literary circles and among admiring women), Sylvia tries to avoid being in his shadow with her own writing, which is increasingly focused on topics of death and dying. She is also obsessed with his relationships with other women and her suspicion of infidelity, which turns out to be a self-fulfilling prophecy.In an attempt to renew their commitment and restore their marriage, the couple returns to England to start a family. However, Sylvias increasing depression lead her to take her life with her children in the next room.Rating: R (for sexuality/nudity and language)Genre: DramaDirected By: Christine JeffsWritten By: John BrownlowKill Your DarlingsIn 1944, a young poet by the name of Allen Ginsberg (played by Daniel Radcliffe) is attending Columbia University and meets Lucien Carr (played by Dane DeHann), William Burroughs (played by Ben Foster), and Jack Kerouac (played by Jack Huston). Ginsberg finds a kindred spirit in Carr, who is, like Ginsberg, young, gay, and passionate about poetry. He also begins his famed collaboration with Burroughs and Kerouac. Their friendship, intellectual collaboration, and resulting literary accomplishments would become the foundation of the Beat Generation, a movement in the 1950s rejecting conventional society while favoring Zen Buddhism, modern jazz, free sexuality, and recreational drug use.Kill Your Darlings explores the depths of these friendships while also recounting the murder investigation involving Kerouac, Burroughs, and Carr, who were investigated as potential suspects. Part coming-of-age tale, part crime story, the movie is full of witty repartee and commentary on literature. Reviewer Jonathan Robbins writes:Kill Your Darlings treats the future Beats not as mythical figures but as hedonistic young misfits with a passion for literature. Krokidas, who co-wrote the screenplay with Austin Bunn, does not sentimentalize the period, but vivifies it, making Ginsbergs struggles and personal discoveries feel immediate.Jonathan RobbinsRating: R (for s exual content, language, drug use and brief violence)Genre: Drama, Mystery Suspense, RomanceDirected By: John KrokidasWritten By: John Krokidas, Austin BunnMidnight in ParisThis romantic comedy written and directed by Woody Allen is set in Paris and full of enough literary history and charm to impress even the most critical connoisseurs of literature. The movie follows Gil Pender (played by Owen Wilson), a Hollywood screenwriter, who travels to Paris with his fiancée (played by Rachel McAdams) and her snobby, wealthy parents. While there, Gil romanticizes Paris and is inspired by its history and beauty, while his fiancée would rather mingle with her pedantic friend, who seems intent on making Gil feel ignorant and silly.As Gil wanders the streets of Paris alone, a fantastical event takes him to 1920s Paris and its famous Lost Generation of writers and critics. There, he meets such literary greats as Ernest Hemingway, Scott Fitzgerald (along with his wife, Zelda), and Gertrude Ste in, while listening to Cole Porter sing live and meeting artists Salvador Dalí and Pablo Picasso. He also meets the dazzling and lovely Adriana, who is Picassos lover and muse. They discuss life, literature, and the concept of modernism, along with being content in the time and place in which you live.Whether you are a fan of Wood Allens work or not, this is a gorgeous movie full of fun, true-to-history characterization of the literary greats. A review for Reel Talk Online states:Allen does what few writer/directors can do--write a ensembles piece with one central character that doesnt cheat any characters story. You feel like you know and can appreciate each character as their stories arent skimpily written. Midnight in Paris is a very unselfish and lovely approach to inspiration, love, and the written word. A must watch.Reel Talk OnlineIn 2012, Midnight in Paris won the Oscar for Best Original Screenplay and the Golden Globe Award for Best Screenplay. It was also nominated for th ree other Academy Awards, including Best Picture, Best Director and Best Art Direction.Rating: PG-13 (for some sexual references and smoking)Genre: Comedy, RomanceDirected By: Woody AllenWritten By: Woody AllenThe End of the TourThe End of the Tour is about writers David Foster Wallace (played by Jason Segel) and David Lipsky (played by Jesse Eisenberg), who wrote a memoir based on his interviews and travels with Wallace. The film is based on Lipskys best-selling memoir, Although of Course You End Up Becoming Yourself.As the film opens, Wallace has just committed suicide and Lipsky recounts the events that took place 12 years earlier, when he interviewed the famous writer. He listens back through his interviews and the movie flashes back to those times when Wallace, who has been deemed by the Los Angeles Times as one of the most influential and innovative writers of the last 20 years, had recently published his internationally bestselling novel, Infinite Jest, and is on a book tour for it. Lipsky, a young writer with Rolling Stone magazine at the time, convinces Wallace to let him come with him on the tour and interview along the way.The two establish an amicable connection, although Wallace stays guarded throughout much of the discussion. As their interview progresses, Wallace discusses a variety of topics, such as alcoholism, fame, and self-identity, but wont go into detail about these things and gets upset when Lipsky brings up topics such as Wallaces rumored time under suicide watch and his heroin abuse. Both Segel and Eisenberg offer heartfelt performances and the screenplay is written by Pulitzer-Prize winner Donald Margulies. Reviewer Nick Evan-Cook writes:With a pair of perfectly calibrated performances from Segel and Eisenberg, End of the Tour both entertains and inspires introspection as it combines a cerebral thoughtfulness with rich character chemistry and genuine, human, warmth.The Margulies-penned script is simply brilliant, with the razor-sharp dialogue providing many quietly powerful little character momentsâ€"its a joy to watch the intellectually gifted pair trade both wisdom and insult in their game (and sometimes war) of minds. Furthermore, the poetically bleak landscapes are scored to perfection with Elfmans beautiful and sparse post-classical score, and an inspired Brian Eno musical cue closes things with poignancy.Featuring some of the best dialogue scenes youll see this year, The End of the Tour is a fascinating and utterly absorbing sparring of minds.Nick Evan-CookRating: R (for language including some sexual references)Genre: DramaDirected By: James PonsoldtWritten By: Donald MarguliesThe Motorcycle DiariesAlthough most known for his revolutionary politics, Ernesto (Che) Guevara (played by Gael Garcia Bernal) was also a prolific writer of essays and articles. He was also known as a diarist, particularly from his 1952 road trip on a motorcycle that he took with his friend Alberto Granado (played by Rodrigo de la S erna). Their journey would take them through Latin America and into a deepening social consciousness that would later greatly influence Guevaras political and social theories. Reviewer Andrew L. Urban writes:Walter Salles, who won me over with Central Station (1998) as a filmmaker of both sensitivity and power, earthiness and lyricism as required, has imagined this seminal journey by two young men as a road movie where the ultimate resolution takes place off screen, after the film ends, revealed on title cards. You would think this is rather feeble, but Salles does such a fine job of showing us the journey which changes the men, especially Guevara, that it seems not only satisfying but the only way to do it.Superbly shot and surrounded by veracity in every frame, the central characters move through the amazing and varied landscape first with abandon, then with awareness. The subtlety of Salles is that we are never coerced into forming pre-emptive political assumptions, and the devel opment of Guevaras politicisation is beautifully judged by both the director and by the talented young Mexican actor, Gael Garcia Bernal.Indeed, one could argue that this is subtlety to a fault, keeping to a minimum the exposure of injustice and oppression that eventually would make Guevara such an active force for change in the region.Andrew L. UrbanRating: R (for language)Genre: DramaDirected By: Walter SallesWritten By: Jose Rivera

The Effects Of Sleep Deprivation On Memory - 1605 Words

This study investigated the effects of sleep deprivation on memory. A sample of 17 Long-Evans rats was deprived of water except for a 15-minute exposure. Day one just water was administered, day two grape juice was administered followed by a LiCl injection and day three both water and grape juice were administered. Half of the rats were sleep deprived on day two and taste aversion was calculated on day three. The groups gave unexpected results but the results were significant. Sleep has been a widely controversial topic discussed in the study of learning and memory. The lack of sleep has been thought to disrupt learning and negatively affect memory. The association between memory and sleep is still being studied and many have supported†¦show more content†¦It was concluded that test performance was not affected by REM sleep. There was also no significant data concluded in this study. Another study on hypothermia and conditioned taste aversion was done on male albino Wistar-derived rats (Hinderliter, Musci, Pollack, Misanin,Anderson, 2004). These rats were investigated to see if hypothermia affected the effect of conditioned taste aversion. The rats were made hypothermic at different intervals following the taste aversion. The data suggests that shorter CS-US intervals resulted in amnesia and longer CS-US intervals resulted in an association based on a slowed metabolism. The data concluded that hypothermia altered the ability to learn. Bradley Youn gblood, Jun Zhou, Gennady Smagin, Donna Ryan and Ruth Harris (1997) conducted a study entitled Sleep Deprivation by the â€Å"Flower Pot† Technique and Spatial Reference Memory. In this study, they put rats in a Morris water maze and test how long it took for them to reach the platform. However, after day one they were sleep deprived by being placed on a platform above water so if they lost muscle control, by trying to fall asleep, they would fall in the water. From trial one to trial four the time to find the platform, in the Morris water maze, doubled. This study concluded that sleep deprivation caused memory impairments. In the current study, in consistency with previous literature, our hypothesis was

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Crown Cork and Seal Free Essays

Crown Cork and Seal Competitive Environment Analysis Exercise Corporate Purpose Crown Cork and Seal had three segments Metal Containers (cans), Closures (crowns), and packaging equipment. Metal containers are cans used in things such as soft drinks or aerosol cans. These were made from steel until being switched over to aluminum in the early 80’s. We will write a custom essay sample on Crown Cork and Seal or any similar topic only for you Order Now Crowns which are closures for any type item such as a jar. â€Å"Metal containers generated 65% of Crown’s $1. 88 billion 1988 sales, while closures generated 30% and packaging equipment 5%. † The mission of Crown Cork and Seal was to â€Å"be successful. To do this Connelly had to take control of cost. He did this by first trimming the workforce by letting go anyone not needed which reduced payroll by 24%. â€Å"The second step was to institute the concept of accountability. † He did this by instilling pride and a sense of workmanship in the employees. He also gave plant managers â€Å"responsibility for plant profitability† as well as quality and customer service. Last but not leased he focused on the company’s debt. He paid off the banks through â€Å"inventory reduction and liquidation. †His vision and strategy for the future emphasized â€Å"cost efficiency, quality, and customer service. Connelly did this by focusing on the companyâ €™s strengths. He was able to improve on their strengths by focusing on the beverage can and new aerosol market. Simultaneously, he improved manufacturing including adapting to customer needs. Environment Analysis: General Environment: Demographic: 1989 over 120,795,000 metal cans were sold. Socio-Culture: The movement away from metal cans to plastic and glass has been a problem as they gain a bigger market share. Political-Legal:Political will play a big part in recycling and the push for â€Å"going green. This will also take effect for the legal aspects as new laws will be in place for more recycling and cleaners running manufacturing plants. Technological:Shut down old out dated plants and opened up new plants across the US with new equipment. Economic: As higher gas prices hit lighter products such as plastic will be more economical to ship to customers verses a heavier metal can. Global: Connelly focused on international growth. He specifically targeted developing countri es. Soon foreign plants generated 44% of sales and 54% of operating profits. Competitive environment: Buyers The competitive environment for the buyers appears to favor the buyers over Crown Cork and Seal and its competitors for many reasons. Major buyers in this industry include Coca-Cola Company and Incorporated, Anheuser-Busch, and PepsiCo. In other words there are a low number of buyers, all of which are very large and powerful companies. The size distribution is mostly centered on these major buyers; however there are other companies such as Seagram’s, Molson, and Labatt. Because there are so few companies for CCS to sell to, a high percentage of sales are dependent on these buyers. This low number of buyers is due to consolidation within the soft drink segment, from 8,000 bottlers in 1980 to about 800 in 1989. Generally 45% of the total cost to buyers went into purchasing the cans. Due to the total cost of cans, buyers try to maintain many relationships with many can makers to increase bargaining power and reduce costs. As a result of this the buyer is not heavily dependent on one single can company. Switching costs are also lower for buyers for the same reason; they already have many resources to choose from. Buyers also are likely to profit fairly well compared to can manufacturers. Can manufacturers must maintain low prices in order to compete with each other to gain share over these very few yet powerful buyers. Some brewers are avoiding switching costs all together through backward entry into the market. By 1989, due to production of cans by â€Å"captive† plants, 25% of all can output was produced by captive plants. By 1980 brewers had capability to supply 55% of their can needs. As a result threat of backward entry is very likely for brewers. It is easier for brewers to do this because they make high-volume single-label products. While at the same time soft drink industry could not easily do this because they focused on low-volume multiple-label products. The aluminum can has three major substitutes buyers can choose from: Plastic bottles, which constituted for 11% of soft drink sales in 1989 along with a growth rate from 9 to 18% from 1980 to 1989; Glass bottles, which constituted for 14% of sales in the soft drink industry in 1989; and steel cans. The aluminum can however is a unique and valuable product to the industry, which is why they constituted for 75% of total sales in 1989. As stated in the case aluminum has many advantages over its substitutes. Aluminum is lighter than glass and steel, aluminum is easy to handle and fill, aluminum allows for a wider variety of graphics options, and also consumers prefer aluminum. Because this product is so unique and advanced, it absolutely increases the buyer’s product quality. Cans have a longer shelf life than plastics and bottles, they are lighter and easier to handle, and since they are coated with a protected seal inside the can taste is not sacrificed. All of which add value and quality to the finished product given to be consumed. Suppliers There are three large aluminum suppliers: Alcoa, Alcan, and Reynolds Metals. Alcoa is the largest producer of aluminum with sales of $9. 8 billion, Alcan ranked a close second with $8. 5 billion in sales, and Reynolds Metals is ranked second in the united states with sales of $5. 6 billion. The percentage of our supplies that come from large suppliers are 21% aluminum and 23% steel. Crown Cork and Seal represents 61% of sales for large suppliers. The supplied product is unique in that they have injected the aluminum cans gas to help the metal retain its shape. This allows the cans to hold more than just caffeinated beverages. Also, the steel is produced thinner to cut costs and weight and there are even steel/ aluminum mixes. In addition to aluminum and steel, there are glass and plastic suppliers that offer unique products based on function. There are always substitutes for a particular supplied product. With the advancement in technology, a cheaper, lighter product could be developed or a new innovative product could be discovered. For example: Bottling has transitioned over the decades from being primarily glass, then to steel, and now aluminum. The cost for switching a particular supplied product would be $20-$25 million based on the finding of switching from three piece to two piece cans. From reviewing the case, there does not seem to be a supplier that is excessively profitable. Even though Alcoa has the largest share of the market making $9. 8 billion in sales, Alcan is not too far behind with the $8. 5 billion. The other suppliers could always come out with a product which would give them a greater competitive advantage, and give threaten Alcoa’s top ranking position. In addition to profitability, there is a great likely hood to forward entry by a supplier. Reynolds Metals, who is a supplier, sold over 11 billion cans itself. The supplier’s product is very important to our product quality. The difference between the value of resources used and the value of the aluminum can to the brewer makes up the surplus value between what the supplier sells the aluminum for and what Crown Cork and Seal can get for it. Competitors Entrants There are a number of threatening entrants to the can manufacturing business. As the market continues to see more suppliers producing cans, and more brewers skipping the middle man (can manufacturer), the threat becomes more serious. Substitutes The shift towards plastic bottles, and perhaps more innovative materials are the threats to substitutes for cans. Corporate Profitability and Productivity: Please See Appendix A Threats to Competitive Equilibrium A 10X force that may come from the general environment to greatly disturb Crown Cork and Seal’s equilibrium in the market might be a socio-cultural shift to be more health conscious. This may hurt the soft drink industry especially hard since they are so high in sugar and there is an epidemic of diabetes and childhood obesity in America. In 1989, soft drinks accounted for more than 50% of the beverage industry. If the health craze were to gain momentum, it could cut into soft drink sales severely. This would increase the market for water and juices. However, water and juice tend to come in plastic containers for the most part. Crown, Cork Seal never got into the plastics market and this could be a huge problem for them. If they do not find a new market for their products they might be left out in the cold once a health revolution occurs in society. The impact on sales would be overwhelming. This would bring profits way down and they may even start to have losses if they do not make adjustments fast enough. Their assets may also decrease in value because there would be less demand for can making machines due to an increase in the need for plastics making machines. With this massive shift in end-user sentiment, Crown, Cork, and Seal would have trouble convincing investors and banks to bet on them thus increasing their cost of capital greatly. A 10X force from the competitive environment could come from Crown, Cork, and Seal’s buyers, especially soft drink bottlers. There has been a trend of consolidation among soft drink bottlers and they have used this to gain leverage over their suppliers and get discounts for their bulk orders. If they were to continue with this trend of consolidation, it could create a scenario in which the bottlers could make their cans in-house cheaper than ordering them from companies like Crown, Cork, and Seal. This would be devastating for Crown, Cork, and Seal to say the least. Since soft drink bottlers are Crown, Cork, and Seal’s largest buyer, this would likely put so much stress on the company that it would eventually become obsolete unless the trend changed or the company shifted their focus before it was too late. This 10X force would bring sales way down for Crown, Cork, and Seal. Even if their sales were not hit as hard as possible, their profits would likely suffer anyway because of the pressure their buyers would be able to put on them with the threat of in-house can manufacturing. Their assets would not drop too much in value because there would still be a market for can manufacturing equipment in this scenario. Crown, Cork, and Seal would likely find it more difficult to attract investors to their company and even their cost of debt would increase with a likely decrease in the rating of their bonds. These two setbacks would drive up their cost of capital and make it difficult to raise money to shift their focus if they wait too long to do so. How to cite Crown Cork and Seal, Papers

Argumentative Essay About Smoking Example For Students

Argumentative Essay About Smoking Thank you for your warm welcome. Good afternoon. David, thank you for your introduction. To David, Dr. Cynthia Callard and all the others in the organization known as Physicians for a Smoke-Free Canada, thank you for having invited me to be part of this day. Also, thank you for giving me this opportunity to speak with you about our common commitment against smoking. And let me also say how much I admire the work that has been done by the members of the Physicians for a Smoke-Free Canada. As David mentioned, because of the nature of your profession, you see up close and first hand the effects of tobacco use. You have seen its toll and you have decided to move beyond treating its symptoms to confronting its causes and by bringing your insight and your efforts from your practices to the public domain. You have made a real difference and I want to express today, on behalf of the government of Canada, our gratitude and admiration for the efforts that you have made in this important area. I know there are other groups present here today, health groups committed to reducing the level of smoking in Canada, people who have spent their time and their energy speaking out and acting. By doing so, you have earned the respect of Canadians by helping us better understand the impact of tobacco use. The example that you have set, whether through individual action or membership in groups, by speaking out, organizing, acting, and raising public awareness of these issues, you have demonstrated once again that in order to effect positive change it is not necessary to run for Parliament or to hold a senior public position. Someone once said that the highest office in a democracy is the office of citizen and by your commitment and by your actions you have fully discharged the responsibilities of that office and you have made Canada a better place. What brings us all here together is National Non-Smoking Week. This week also draws attention to the many people and groups that are activ e in anti-smoking initiatives. The commitment that each of you brings to non-smoking is shared by my provincial and territorial colleagues, family doctors and specialists, medical and health associations, and by municipalities, voluntary groups and individuals across Canada. We will write a custom essay on Argumentative About Smoking specifically for you for only $16.38 $13.9/page Order now As that range of participants shows, National Non-Smoking Week is very much rooted in our communities. Across Canada, voluntary organizations are providing information and programs to help discourage young people from smoking. They are making services available to people who do smoke now but who want to quit. Each year, this week is an opportunity for health partners to assess our collective progress and to identify the work ahead of us. And we all know there is much work to do. Smoking is, by far, the leading cause of preventable death in Canada today. As David Esdaile mentioned, the current estimate is that 45,000 Canadians lives end prematurely every year because of tobacco use. The hundreds of young people who start smoking every day run the risk of developing a lifelong addiction that will sap their vitality, reduce their enjoyment of life and lead to an early death. And I am someone who knows the power of that addiction. I began smoking cigarettes when I was 13 years of age and I smoked heavily until I was 35. I tried in vain a hundred times to quit. And although it has now been 15 years since I quit, I can still understand vividly and very personally the difficulty that smokers face when they try to put it aside. As a father of children who are now at the most vulnerable age in terms of the temptation to smoke, I want to do everything I can to keep them from that addiction. And like probably everybody in this room, my family has been touched by illness caused by tobacco. That experience lends a special sense of urgency to the work in which we are engaged together. So, this National Non-Smoking Week presents an opportunity for the government of Canada and for this Minister of Health to reaffirm our commitment against tobacco use, to assure Canadians that their federal government is determined to use all lawful means available to us, to confront this public health issue with taxation, information, education, regulation and innovation. If we are to succeed in meeting this objective, our commitment must be shared, and it must be long-term. I would like to propose that we use this week, each year, as an occasion for reporting to Canadians on what we have accomplished, and for indicating how we intend to proceed. I would like to make a public report to Canadians on our progress in the battle against tobacco through a speech such as this. I propose that every year during National Non-Smoking Week Canadas Minister of Health stand before Canadians on occasions such as this and make a progress report on our efforts against smoking. I believe such an annual report would be useful as a means to inform Canadians on this issue, to remind smokers of the need to quit, to encourage an active agenda and to ensure the accountability of governments. Today I am happy to announce that we are moving aggressively to improve the regulation of tobacco products in three important ways. First, with tough new package labelling requirements. Second, with measures that will reduce the impact of tobacco promotions including point of sale restrictions in corner stores. And third, by confirming our plan to table in Parliament comprehensive new reporting requirements for tobacco companies. I am pleased to see here today Dr. Grant Hill, Reform Party health critic, and the Official Opposition in Parliament. I look forward to working constructively with Dr. Hill toward the achievement of these objectives. I know of his personal and political commitment to the effort of reducing and eliminating tobacco use. Now let me deal with each of these three subjects in turn. First, as to the labelling of tobacco products, I am releasing today our proposed new labelling requirements under the Tobacco Act. When in place these proposals will make Canada a world leader in the regulation of tobacco labelling. Canadians who smoke will find enhanced and more prominent information about the health consequences of tobacco use on every package of cigarettes. Let me take a few moments to detail what we are putting before the public. First, we are proposing to update the set of health messages that are now in use. We have declared our intention to add five new health messages that were developed with the advice of Canadians, particularly young people stark messages like Smoking Can Cause a Slow and Painful Death. Let me read another proposed mess age. It was actually suggested to us by a 13-year-old girl during one of our focus groups Smoking is a Weakness, Not a Strength. We also intend to provide consumers with more extensive information on the toxic emissions of tobacco products. We are going to increase the number of toxic emissions listed on the labels from three to six for most products. We will support that information with details on the effects that these emissions can have on the health of Canadians. And we wont stop there. We will make that information much more visible by allocating 60% of the front and the back display panels of each package of cigarettes to toxic emission data. You can see on the examples that are displayed here today on this stage how prominent that information is going to be. And you can see that this is going to be an effective and a powerful way to bring home to Canadians, as they consider using the product or as they use it, the consequences for their own health. And there is more. We int end to require a wider range of tobacco products to meet these labelling requirements than we have to date. The changing make-up of Canadian society and a changing tobacco industry have brought new products into this marketplace. We intend to expand our labelling requirements to cover all of those products, doing so in ways that are appropriate to each. The proposals also provide consumers and retailers with other important information. For example, each package of cigarettes will contain a reminder that federal law prohibits their sale to underage persons. We will add a message inside the package about where smokers can find help if they want to quit, either a Web site or a 1-800 number. Now lets remember why labelling regulation is important and what we are trying to achieve with these proposed changes. Lets remember that information on the package is one of the most effective and memorable ways of communicating to smokers and others the reality of the choice they are making. Smok ers carry that package around with them. They take it out of their pocket sometimes as many as 20 times a day. It is often left in the sight of others, including children. As long as we respect the guidance given to us by the Supreme Court of Canada, we intend to make full use of this information tool to convey effective messages to smokers and to those who are considering using the product. I want you to know we have tested these messages. We have tested the information about toxic emissions. We have tested the format in which we will convey the information. And we believe these changes will be effective as they give people the information they need to make personal choices about their own behaviour. I look forward to hearing the comments of Canadians and particularly health groups such as those represented here today in relation to these proposals. I want to receive those comments in the coming months. I want to have these regulations in force by the end of this year. The second b road initiative to which I draw attention today relates to possible choices for regulating the promotion of tobacco products. We especially seek the views of Canadians on how best to control the advertising and retail display of these products. We want to come to grips with the fact that retail sales outlets are used by the tobacco industry to advertise its products and that children are directly and continuously exposed to those advertisements. This is evident to any of us on any visit to a corner store. You will often see an array of cigarettes displayed at childrens eye level, or cigarette displays placed near hockey trading cards and chewing gum, a selection of colours, graphics and photographs calculated not only to convey brand information but to attract new customers. Some estimate the tobacco industry spends as much as $60 million a year just on the method of presentation at the point of sale in retail outlets. Well, its high time that we spend time and effort distinguishing between lawful communication with adult customers on the one hand, and on the other, the insidious targeting of children. In Canada 85% of our addicted smokers start, like I did, before the age of 16. Lets do everything the law allows to limit the exposure of children to the promotion of tobacco. We believe the proposals that we are announcing today will help us achieve just that. Now I would like to talk about the third part of our announcement. During the course of the next parliamentary session, I intend to table additional regulations covering comprehensive reporting requirements. I am referring to the regulations we want to put in place to introduce the reporting requirements on the sale and the composition of tobacco products. These regulations will also require the tobacco industry to provide information on the publicity and promotions it conducts as well as on a greater number of toxic emissions, over and above what the industry is required to currently declare. .ubcacad957ef143d70c7779d056cd21b9 , .ubcacad957ef143d70c7779d056cd21b9 .postImageUrl , .ubcacad957ef143d70c7779d056cd21b9 .centered-text-area { min-height: 80px; position: relative; } .ubcacad957ef143d70c7779d056cd21b9 , .ubcacad957ef143d70c7779d056cd21b9:hover , .ubcacad957ef143d70c7779d056cd21b9:visited , .ubcacad957ef143d70c7779d056cd21b9:active { border:0!important; } .ubcacad957ef143d70c7779d056cd21b9 .clearfix:after { content: ""; display: table; clear: both; } .ubcacad957ef143d70c7779d056cd21b9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubcacad957ef143d70c7779d056cd21b9:active , .ubcacad957ef143d70c7779d056cd21b9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubcacad957ef143d70c7779d056cd21b9 .centered-text-area { width: 100%; position: relative ; } .ubcacad957ef143d70c7779d056cd21b9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubcacad957ef143d70c7779d056cd21b9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubcacad957ef143d70c7779d056cd21b9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubcacad957ef143d70c7779d056cd21b9:hover .ctaButton { background-color: #34495E!important; } .ubcacad957ef143d70c7779d056cd21b9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubcacad957ef143d70c7779d056cd21b9 .ubcacad957ef143d70c7779d056cd21b9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubcacad957ef143d70c7779d056cd21b9:after { content: ""; display: block; clear: both; } READ: The Role Of Decision Making In The Pre-crisis Peri EssayThe information were calling for would not only give Canada the most extensive reporting requirements in the world, it will also be a continual source of data that we can use to better inform Canadians about tobacco use and to plot our strategy in our continuing efforts against tobacco use. So, as you can see, the proposals that I am announcing today, taken together, are about public information getting information to Canadians about the tobacco products that they are using or considering using. They are about learning more about the tobacco industry and its tactics. They are about putting information in front of Can adians who smoke or who consider doing so, and enabling people to overcome the misinformation that too often occurs in relation to tobacco. A good example of that confusion are the so-called mild or light cigarettes. Lets be clear about something. Smokers will not avoid deadly risks by switching to the so-called mild or light brands. Smoking those cigarettes has the same potential to be as debilitating, indeed as lethal as regular cigarettes. The research shows that people who smoke the mild or light brands often smoke more of them or inhale more deeply. They are thereby exposing themselves to the same number of toxic emissions as in other cigarettes and are negating any theoretical difference. We want to make it clear to Canadians that these brands are not a healthy option. There is only one healthy option, and thats quitting. In the months ahead we will be developing regulatory measures that will at the very least put the facts in front of smokers. In the meantime, I am today issu ing a consumer warning on this very issue to address the real and dangerous confusion that surrounds the terms mild and light. Thats the kind of information and message that has to get out to smokers, especially young people. Over time, we have learned a great deal about how to communicate these messages what works and what doesnt. We have learned a lot but we cannot stand still. There is still a great deal more to learn. To that end I am going to be forming a Youth Advisory Committee to help keep my work to reduce youth smoking focussed and effective. And speaking of advice, I know that some of you will be attending tomorrows round table of experts on the denormalization of the tobacco industry. I am sure that like me you are interested in looking at ideas that might help us in our work in the Canadian context to counterbalance the steady flow of images that makes smoking seem natural and desirable when its anything but. Its also going to be about informing Canadians of the market ing tactics used by the tobacco industry to recruit new smokers. Tomorrows round table is an example of learning about and borrowing from practices elsewhere that have proved successful. We have to continue to study and to import practices that work. That is why, in the coming weeks, Health Canada will be organizing a delegation of its officials and non-government organizations to visit places such as California and Massachusetts where innovative strategies on youth smoking have been developed. Lets go and see for ourselves what they do that works and at the same time lets share with them some of the ground-breaking work done right here in Canada. And let me say, having mentioned Health Canada, its not often emphasized but we have, at Health Canada, a team of committed and hard-working officials who have responded with enthusiasm and vigour to my call to organize and act on an aggressive agenda. I want to thank Ian Potter and his team for the hard work they have done in putting toge ther the proposals for todays announcement. Thanks Ian. I want to emphasize one other thing before I conclude. I do not regard the initiatives that I have described today as a replacement for the kind of effort that was envisioned in S-13, the Bill that came out of the Senate. While the measures announced today are valuable and are effective in their own right, they are not, and they are certainly not intended to be in place of a strong, well-funded strategy against youth smoking. I see Senator Colin Kenny here today and my colleague, Dr. Carolyn Bennett. They are to be congratulated for their commitment and tenacity to keep this subject so high on the public agenda. I thank you. And for my own part, I want to assure you I will continue to advocate strongly on behalf of an initiative like S-13, or an alternative that meets the standard that it has established. Later this week I am going to announce the composition of a caucus committee that will be asked to develop proposals in this regard. Now let me conclude by acknowledging that tobacco is a complex and a powerful adversary. Smoking is addictive. Its influence sometimes seems pervasive. It is part of the daily ritual of almost seven million Canadians and it is going to take a sustained and a long term effort by all partners to achieve our public health goals. But those challenges give us every reason to get down to work and I am here today to tell you as Canadas Minister of Health that I am fully committed to our common cause. Over the years, the partnership between health ministers and health groups has produced some very substantial gains on the subject of tobacco use. Smoking bans that were thought of as radical 20 years ago are now commonplace. Public awareness of smoking risks has never been higher. And our new Tobacco Act sets a world standard for anti-tobacco legislation. It is now up to us, those of us in this room, those whom we represent, and me, as Minister of Health, to sustain that effort and t o make further progress, step by step, to use all available tools as shrewdly as we can, and above all, to speak with one voice in serving notice on those who have a different interest that we shall continue until we prevail. Thank you very much for having invited me here today. Words/ Pages : 3,012 / 24